(I came across this when browsing through a psychology website, and I really like the idea of it. I think with some more work it could be great, but it’s interesting anyway! I thought I’d post it if anybody’s interested, you can check out your own blog and that of your friends)

Based on Jungian type theory, ‘typealyzer’ explores social roles (orpersonas) that are expected to be different in different situations. The intention is to extend the research and look for emergent patterns in what interests people depending on their psyche rather than their demographics (e.g. news stories, brands, pieces of entertainment, web pages etc).

Any writer might think it is important to sound “serious”, “personal” or “fun” or be under a lot of stress or feeling relaxed. This text analysis gives a snapshot of the persona by looking at the communication style of the text in the moment it was written. Looking on the results over a period of time will, however, tell you something about how a blogger “normally” prefer to communicate, but it might still be a blog that more reflects a role than how the blogger feels inside.